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Bio

I have been working with agencies and brands for over a decade designing digital experiences that emotionally resonate with users.

Expertise

  • Experience architecture

  • Interaction design

  • UI Design

  • UX discovery

  • Web strategy

  • Project planning

  • Workshop facilitation

  • Design team leadership

Career

  • UX Design Lead - 7 years

  • Web Designer - 11 years

  • Digital Marketer - 13 years

What colleagues say

"Fiona is a UX powerhouse - She has a deep empathy and understanding of user needs & behaviours. As well as any brand/business requirements and technical limitations, that she might have to accommodate. She is always striving to find the best possible solutions and has a crucial understanding of process."

Lewis Peat, UI Designer

As a lead user experience designer with a passion for creative problem-solving, I have a track record of bringing teams to deliver intuitive, user-centred designs that not only meet business goals but also exceed user expectations. With a background in psychology and a strong understanding of human behaviour, I know how to create meaningful designs that are both functional and visually appealing.

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I thrive in fast-paced, collaborative environments and have experience working with cross-functional teams to bring ideas to life. Whether it's creating wireframes, prototypes, or high-fidelity mockups, I have the skills and experience to take projects from concept to launch.

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I am excited to lead creative teams where I can continue to grow and learn with others while making a positive impact on the user experience of products and services. If you're looking for a leader who is driven, adaptable, and always striving to create the best possible user experience, I would love to connect and discuss how I can contribute to your business.

Guiding
principle

Attention is a generous and limited currency owing the greatest respect to the lender.

Top clients

// The Coca-Cola Company // Absolute Vodka // Premier Foods // Benefit Cosmetics // Clarins // Jo Malone //

Key skills

User research: The ability to conduct user and market research, such as user interviews and surveys, and to use that research to inform design decisions.

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Interaction design: The ability to design the interactions and behaviors of a product, including navigation, controls, and gestures.

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Visual design: The ability to create visually pleasing and effective designs, including the use of typography, color, and composition.

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Wireframing and prototyping: The ability to create wireframes and prototypes to communicate design ideas and gather feedback.

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Adapting with different design software and tools, like Sketch, Adobe XD, Figma, InVision. Understanding new technologies introduced by clients.

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Familiarity with responsive design principles, with consideration to accessibility guidelines to ensure designs look and function well on different devices and screen resolutions.

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Expert understanding of design principles and their application in UI/UX.

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Strong problem-solving skills, ability to think through complex design challenges and come up with solutions that meet user needs and business goals.

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Collaboration and communication skills, ability to work effectively with cross-functional teams and present design concepts and decisions to stakeholders.

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