Acorn Macro Consulting approached me to design a new logo that would represent their brand in a fresh and clean way. The brief was to include an oak tree and the name of the business in the design, with the flexibility to be represented in black and white for use in printed reports. To ensure consistency in the use of the logo by their internal team, a brand identity guidelines document was created. With this project, I was able to create a logo that perfectly captured the essence of Acorn Macro Consulting's brand, while also ensuring its versatility for use in various mediums.