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  • Experience architecture

  • Interaction design

  • UI Design

  • UX discovery

  • Web strategy

  • Project planning

  • Workshop facilitation

  • Design team leadership


  • UX Design Lead - 7 years

  • Web Designer - 11 years

  • Digital Marketer - 13 years


I have been working with agencies and brands for over a decade designing digital experiences that emotionally resonate with users.

What colleagues say

"Fiona is a UX powerhouse - She has a deep empathy and understanding of user needs & behaviours. As well as any brand/business requirements and technical limitations, that she might have to accommodate. She is always striving to find the best possible solutions and has a crucial understanding of process."

Lewis Peat, UI Designer

As a lead user experience designer with a passion for creative problem-solving, I have a track record of bringing teams to deliver intuitive, user-centred designs that not only meet business goals but also exceed user expectations. With a background in psychology and a strong understanding of human behaviour, I know how to create meaningful designs that are both functional and visually appealing.

I thrive in fast-paced, collaborative environments and have experience working with cross-functional teams to bring ideas to life. Whether it's creating wireframes, prototypes, or high-fidelity mockups, I have the skills and experience to take projects from concept to launch.

I am excited to lead creative teams where I can continue to grow and learn with others while making a positive impact on the user experience of products and services. If you're looking for a leader who is driven, adaptable, and always striving to create the best possible user experience, I would love to connect and discuss how I can contribute to your business.


Attention is a generous and limited currency owing the greatest respect to the lender.

Top clients

// The Coca-Cola Company // Absolute Vodka // Premier Foods // Benefit Cosmetics // Clarins // Jo Malone //

Key skills

User research: The ability to conduct user and market research, such as user interviews and surveys, and to use that research to inform design decisions.

Interaction design: The ability to design the interactions and behaviors of a product, including navigation, controls, and gestures.

Visual design: The ability to create visually pleasing and effective designs, including the use of typography, color, and composition.

Wireframing and prototyping: The ability to create wireframes and prototypes to communicate design ideas and gather feedback.

Adapting with different design software and tools, like Sketch, Adobe XD, Figma, InVision. Understanding new technologies introduced by clients.

Familiarity with responsive design principles, with consideration to accessibility guidelines to ensure designs look and function well on different devices and screen resolutions.

Expert understanding of design principles and their application in UI/UX.

Strong problem-solving skills, ability to think through complex design challenges and come up with solutions that meet user needs and business goals.

Collaboration and communication skills, ability to work effectively with cross-functional teams and present design concepts and decisions to stakeholders.

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